Abstract: An automated system for experimentation includes an experiment engine which can define an experiment relating to various treatments for a set of content elements. The experiment engine conducts the experiment over a data network. An observation module collects observation data relating to user behavior for each treatment. A scripting/scheduling engine coordinates the operation of the experiment engine and the observation module.
Type:
Grant
Filed:
March 14, 2005
Date of Patent:
December 11, 2007
Assignee:
Memetrics Holdings Pty Limited
Inventors:
Jordan J. Louviere, Hikaru Phillips, Jason P. Bennett
Abstract: An automated system for experimentation includes an experiment engine which can define an experiment relating to various treatments for a set of content elements. The experiment engine conducts the experiment over a data network. An observation module collects observation data relating to user behavior for each treatment. A scripting/scheduling engine coordinates the operation of the experiment engine and the observation module.
Type:
Grant
Filed:
August 25, 2000
Date of Patent:
August 23, 2005
Assignee:
Memetrics Holdings PTY Limited
Inventors:
Jordan J. Louviere, Hikaru Phillips, Jason P. Bennett