Patents Assigned to Merkle, Inc.
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Patent number: 12020310Abstract: A method and computer platform for an application-free web browser-based product purchase. The method and computer platform gain access to a camera of a mobile device through a web browser to use the mobile device as an image scanner, linking physical product shopping with online payment processing.Type: GrantFiled: October 28, 2021Date of Patent: June 25, 2024Assignee: MERKLE INC.Inventors: Richard Mathias, Valerie Vacante, Benoit Soucaret, Sanjeev Desai
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Publication number: 20240070722Abstract: Systems and methods for targeted advertising to specific consumers are disclosed. A system may include a memory storing instructions; and at least one processor configured to execute the instructions to: receive, over a network, consumer data from a client device; identify a plurality of client-provided consumers from the consumer data; obtain a plurality of unique consumer identifiers corresponding to the plurality of client-provided consumers; and identify at least one first overlapping unique consumer identifier by matching at least one of the plurality of client-provided consumers with at least one publisher-provided consumer provided by a first publisher device of a plurality of publisher devices, the first publisher device having a highest priority among the plurality of publisher devices.Type: ApplicationFiled: September 5, 2023Publication date: February 29, 2024Applicant: Merkle, Inc.Inventors: Peter RANDAZZO, John GAJEWSKI, John LEE, Nicholas A. ILLOBRE, Dionisio ESPINAL, Gerald Matthew BAVARO, Matthew SCHULTZ, Michael JOYCE, David Michael YONCHAK, Kelly Renee LEGER
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Publication number: 20240005347Abstract: A system including a processor may filter a population to identify a group having members, and deliver, over an electronic network, a survey to members of the group to determine value preferences and value gaps. The survey may be made according to a set of paired comparisons or other related techniques. The system may generate vectors according to the determined value preferences and value gaps for members of the group, which may have lengths equal to numbers of determined values for the members. The system may cluster members of the group into segments by calculating patterns of differences between generated vectors. Results of this process enable the creation of a predictive model to estimate segment membership, which can be used in the generation of a promotion for display corresponding to a clustered segment, and deliver the promotion to a client device associated for display.Type: ApplicationFiled: September 15, 2023Publication date: January 4, 2024Applicant: Merkle, Inc.Inventors: Robert Lee WOOD, Futoshi YUMOTO, Thomas D. LACKI
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Patent number: 11810137Abstract: A system including a processor may filter a population to identify a group having members, and deliver, over an electronic network, a survey to members of the group to determine value preferences and value gaps. The survey may be made according to a set of paired comparisons or other related techniques. The system may generate vectors according to the determined value preferences and value gaps for members of the group, which may have lengths equal to numbers of determined values for the members. The system may cluster members of the group into segments by calculating patterns of differences between generated vectors. Results of this process enable the creation of a predictive model to estimate segment membership, which can be used in the generation of a promotion for display corresponding to a clustered segment, and deliver the promotion to a client device associated for display.Type: GrantFiled: May 20, 2020Date of Patent: November 7, 2023Assignee: Merkle, Inc.Inventors: Robert Lee Wood, Futoshi Yumoto, Thomas D. Lacki
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Patent number: 11783373Abstract: Systems and methods for targeted advertising to specific consumers are disclosed. A system may include a memory storing instructions; and at least one processor configured to execute the instructions to: receive, over a network, consumer data from a client device; identify a plurality of client-provided consumers from the consumer data; obtain a plurality of unique consumer identifiers corresponding to the plurality of client-provided consumers; and identify at least one first overlapping unique consumer identifier by matching at least one of the plurality of client-provided consumers with at least one publisher-provided consumer provided by a first publisher device of a plurality of publisher devices, the first publisher device having a highest priority among the plurality of publisher devices.Type: GrantFiled: March 12, 2021Date of Patent: October 10, 2023Assignee: MERKLE, INC.Inventors: Peter Randazzo, John Gajewski, John Lee, Nicholas A. Illobre, Dionisio Espinal, Jr., Gerald Matthew Bavaro, Matthew Schultz, Michael Joyce, David Michael Yonchak, Kelly Renee Leger
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Publication number: 20210201360Abstract: Systems and methods for targeted advertising to specific consumers are disclosed. A system may include a memory storing instructions; and at least one processor configured to execute the instructions to: receive, over a network, consumer data from a client device; identify a plurality of client-provided consumers from the consumer data; obtain a plurality of unique consumer identifiers corresponding to the plurality of client-provided consumers; and identify at least one first overlapping unique consumer identifier by matching at least one of the plurality of client-provided consumers with at least one publisher-provided consumer provided by a first publisher device of a plurality of publisher devices, the first publisher device having a highest priority among the plurality of publisher devices.Type: ApplicationFiled: March 12, 2021Publication date: July 1, 2021Applicant: Merkle, Inc.Inventors: Peter RANDAZZO, John GAJEWSKI, John LEE, Nicholas A. ILLOBRE, Dionisio ESPINAL, Jr., Gerald Matthew BAVARO, Matthew SCHULTZ, Michael JOYCE, David Michael YONCHAK, Kelly Renee LEGER
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Patent number: 10956943Abstract: Systems and methods for targeted advertising to specific consumers are disclosed. A system may include a memory storing instructions and at least one processor configured to execute the instruction to: receive, over a network, client-provided data from a client device; identify at least one consumer by comparing the client-provided data against consumer data recorded in an electronic consumer database; obtain at least one unique consumer identifier for the identified at least one consumer, the at least one unique consumer identifier not including personal identifiable information; generate a target audience pool based on the at least one unique consumer identifier; and deliver, over a network, the target audience pool to the client device to facilitate targeted advertising to specific consumers.Type: GrantFiled: December 10, 2018Date of Patent: March 23, 2021Assignee: Merkle, Inc.Inventors: Peter Randazzo, John Gajewski, John Lee, Nicholas Illobre, Dionisio Espinal, Gerald Matthew Bavaro, David Michael Yonchak, Kelly Renee Leger
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Publication number: 20200286110Abstract: A system including a processor may filter a population to identify a group having members, and deliver, over an electronic network, a survey to members of the group to determine value preferences and value gaps. The survey may be made according to a set of paired comparisons or other related techniques. The system may generate vectors according to the determined value preferences and value gaps for members of the group, which may have lengths equal to numbers of determined values for the members. The system may cluster members of the group into segments by calculating patterns of differences between generated vectors. Results of this process enable the creation of a predictive model to estimate segment membership, which can be used in the generation of a promotion for display corresponding to a clustered segment, and deliver the promotion to a client device associated for display.Type: ApplicationFiled: May 20, 2020Publication date: September 10, 2020Applicant: Merkle, Inc.Inventors: Robert Lee WOOD, Futoshi YUMOTO, Thomas D. LACKI
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Patent number: 10664854Abstract: A system including a processor may filter a population to identify a group having members, and deliver, over an electronic network, a survey to members of the group to determine value preferences and value gaps. The survey may be made according to a set of paired comparisons or other related techniques. The system may generate vectors according to the determined value preferences and value gaps for members of the group, which may have lengths equal to numbers of determined values for the members. The system may cluster members of the group into segments by calculating patterns of differences between generated vectors. Results of this process enable the creation of a predictive model to estimate segment membership, which can be used in the generation of a promotion for display corresponding to a clustered segment, and deliver the promotion to a client device associated for display.Type: GrantFiled: August 18, 2017Date of Patent: May 26, 2020Assignee: Merkle, Inc.Inventors: Robert Lee Wood, Futoshi Yumoto, Thomas D. Lacki
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Publication number: 20190114674Abstract: Systems and methods for targeted advertising to specific consumers are disclosed. A system may include a memory storing instructions and at least one processor configured to execute the instruction to: receive, over a network, client-provided data from a client device; identify at least one consumer by comparing the client-provided data against consumer data recorded in an electronic consumer database; obtain at least one unique consumer identifier for the identified at least one consumer, the at least one unique consumer identifier not including personal identifiable information; generate a target audience pool based on the at least one unique consumer identifier; and deliver, over a network, the target audience pool to the client device to facilitate targeted advertising to specific consumers.Type: ApplicationFiled: December 10, 2018Publication date: April 18, 2019Applicant: Merkle, Inc.Inventors: Peter RANDAZZO, John Gajewski, John Lee, Nicholas Illobre, Dionisio Espinal, Gerald Matthew Bavaro, David Michael Yonchak, Kelly Renee Leger
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Patent number: 10181136Abstract: Systems and methods for targeted advertising to specific consumers are disclosed. A system may include a memory storing instructions and at least one processor configured to execute the instruction to: receive, over a network, client-provided data from a client device; identify at least one consumer by comparing the client-provided data against consumer data recorded in an electronic consumer database; obtain at least one unique consumer identifier for the identified at least one consumer, the at least one unique consumer identifier not including personal identifiable information; generate a target audience pool based on the at least one unique consumer identifier; and deliver, over a network, the target audience pool to the client device to facilitate targeted advertising to specific consumers.Type: GrantFiled: October 17, 2017Date of Patent: January 15, 2019Assignee: Merkle, Inc.Inventors: Peter Randazzo, John Gajewski, John Lee, Nicholas Illobre, Dionisio Espinal, Gerald Matthew Bavaro, David Michael Yonchak, Kelly Renee Leger
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Publication number: 20180108046Abstract: Systems and methods for targeted advertising to specific consumers are disclosed. A system may include a memory storing instructions and at least one processor configured to execute the instruction to: receive, over a network, client-provided data from a client device; identify at least one consumer by comparing the client-provided data against consumer data recorded in an electronic consumer database; obtain at least one unique consumer identifier for the identified at least one consumer, the at least one unique consumer identifier not including personal identifiable information; generate a target audience pool based on the at least one unique consumer identifier; and deliver, over a network, the target audience pool to the client device to facilitate targeted advertising to specific consumers.Type: ApplicationFiled: October 17, 2017Publication date: April 19, 2018Applicant: Merkle, Inc.Inventors: Peter Randazzo, John Gajewski, John Lee, Nicholas Illobre, Dionisio Espinal, Gerald Matthew Bavaro, David Michael Yonchak, Kelly Renee Leger
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Patent number: 9741047Abstract: A system including a processor may filter a population to identify a group having members, and deliver, over an electronic network, a survey to members of the group to determine value preferences and value gaps. The survey may be made according to a set of paired comparisons or other related techniques. The system may generate vectors according to the determined value preferences and value gaps for members of the group, which may have lengths equal to numbers of determined values for the members. The system may cluster members of the group into segments by calculating patterns of differences between generated vectors. Results of this process enable the creation of a predictive model to estimate segment membership, which can be used in the generation of a promotion for display corresponding to a clustered segment, and deliver the promotion to a client device associated for display.Type: GrantFiled: August 2, 2016Date of Patent: August 22, 2017Assignee: Merkle, Inc.Inventors: Robert Lee Wood, Futoshi Yumoto, Thomas D. Lacki
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Publication number: 20100228595Abstract: Various implementations of the invention relate to systems and methods for scoring a plurality of prospective target lists to facilitate an analytic approach, rather than conventional subjective approaches, to selecting one or more of the prospective target lists for purposes of advertising. A plurality of representations representative of one or more desired targeted advertising groups may be created. The prospective target lists may be evaluated against the created representations to develop one or more scores for each prospective target list. Based on the developed scores, one or more target lists from among the plurality of prospective target lists may be recommended and/or selected for advertising purposes.Type: ApplicationFiled: March 5, 2009Publication date: September 9, 2010Applicant: Merkle, Inc.Inventors: Craig E. Dempster, Alptekin Ozgur Dogan, Marc C. Fanelli