Abstract: An apparatus is described for bonding and laying conductors by means of a multi-axial positioning unit in which the cable is guided in a laying tube and is advanced by a feed unit. The apparatus according to the invention is characterized by the combination of the following features:the apparatus comprises a jaw gripper, of which the gripper jaws comprise, extending in the plane of the jaws, recesses which form the laying tube;the feed unit is integrated into the gripper jaws and is reversible;provided at the ends of the laying tube are shaping elements which center a contact as the cable is drawn into the laying tube.