Abstract: An automated method for managing, delivering and tracking dynamic content. The method includes processing customer data related to one or more customers, managing and selecting textual and graphical dynamic content to specify delivery to targeted subsets of customers as a function of business rules, and delivering that content to targeted subsets of customers via one or more appropriate customer touchpoints. A portion or location within the customer touchpoint is identified as a dynamic destination area for receipt of the selected content, which then contains that content qualified for delivery to the targeted subset of customers via the customer touchpoint dynamic destination area through execution of targeting business rules. The qualification, delivery and responses to the delivered content are tracked for each customer, across each touchpoint, and targeting rules are refined and updated to encompass past qualification, delivery, and responses.

Abstract: A machine implemented method and system for managing variation and customization of content or touchpoints for customer communications management. The touchpoint has a plurality of message zones able to receive messages from variants. Variants are selected from a database by a variant selector operating on a document composition server. The variants are selected based on selector data. The messages of the selected variant are placed into the message zones of the touchpoint and rendered for distribution to customer devices. When a variant at a higher level in the hierarchy is edited by the content creator, the system automatically updates dependent variants.

Abstract: A method and system for managing hierarchical content having a plurality of messages where a navigation widget with message zones receives messages from a message database. When a message zone is selected, a message list is updated to show only those messages specific to that message zone. When a message from the message list is selected, the message zone renders a preview of the selected message within the message zone.