Abstract: A bending and feeding apparatus and a method therefor are provided for installing a cable into a preformed bore. The apparatus comprises a main frame on which are mounted guiding means for guiding the cable along a path from an entry of the apparatus to an exit thereof, traction means mounted along the path for driving the cable forward, bending means mounted along the path for bending the cable, and shearing means mounted along the path for severing the cable. In operation, the free end of the cable is bent prior to its insertion into the bore. The bent free end is then driven into bore until it substantially reaches the bottom thereof. The cable is finally severed by the shearing means at the end of the operation.