Abstract: A fishing jig is disclosed for holding a fishing rod and moving the rod in an up and down motion in an oscillating manner. The rod is oscillated by an electric motor that drives a jigging wheel and lever arrangement via a gear assembly which is connected to the jigging wheel. Both the rate of oscillation and oscillation stroke may be varied. Upon a strike by a fish, the jig has a mechanism for quickly raising the rod in an upward direction with sufficient force to set the hook. The distance that the rod travels to set the hook also may be adjusted. In addition, the sensitivity of the jig can be adjusted with regard to both the amount of force that must be exerted upon the fishing rod holder as a result of a fish strike and the degree of travel which the rod holder must undergo, as a result of a fish strike to activate the hook set mechanism. The jig may also be coupled to an alarm that indicates activation of the hook set mechanism.