Abstract: A method for typographic design of a printed document utilizing typographical parameters designed by an expert typographer is provided. A standard body of text is executed in a standard font and a selected format by an expert design typographer to provide maximized readability of the standard body of text and to determine a set of reference parameters associated with that selected format. Utilizing the reference parameters in a computer program, an unskilled user may then execute a desired body of text in a desired font in the selected format to produce a printed document having substantially equal readability. The program allows a reader to switch between typefaces to produce printed documents having substantially equal copyfit in different typefaces.