Abstract: Methods, devices and systems are provided for modeling product volume penetration. A system embodiment includes a remote client operably connected to a server, having a number of client files, and an input device. A set of computer executable instructions are operable on the system for projecting product penetration of a product in a client file at a selectable point in time from a product launch or other starting point, based on a set of purchase data for the product. The set of computer executable instructions are operable for receiving the set of purchase data and graphically displaying the set of purchase data as a volume of product sales versus a number of time increments from the starting point. The set of computer executable instructions are further operable for mapping a curvilinear function to the graphically displayed set of purchase data by applying a function expressed as f(t)=s×tB.

Abstract: A system for facilitating simulations and modelling of market sales volume is provided including a server, an input device, at least one web pages, and software for projecting penetration of merchandise at a predetermined number of weeks, W, since a launch of a product, based on weekly data of initial purchases from a launch of a product. The software can also be operable for generating a curve from weekly sales data. The software can also be operable for retrieving a component of the curve (B) representing a degree of belly of the curve, retrieving a component from the curve representing a slope term (S) and performing a calculation to produce a predicted or continued value for components of market sales volume using the B component and the slope component (S) in a formula, wherein the formula is: Predicted=Exp(S)×W(B).