Abstract: Systems and methods to personalize offers for presentation to users are disclosed. Exemplary implementations may include a wireless chipset including an adhesive layer; electronic storage storing a unique identifier, a manufacturer identifier, a digital signature, and an encryption key; a wireless transducer; and one more processors. The one or more processors may be configured to effectuate transmission of identification information; receive challenge information; encrypt challenge information, such that encrypted response information is generated; and effectuate transmission of the encrypted response information.