Abstract: A frame for photos and the like is composed basically of three elements: a recessed back plate; a front plate having a photo aperture in its front face and arranged for the insertion of a photo between the front and rear faces thereof, and held in position in said recessed back plate by magnetic means; and a back pan having means for attachment to the rear of said back plate, and having provisions for cooperating with various accessories, including an easel member, a message standard, a background card, or an elongated mounting member for a plurality of like frames.