Abstract: Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities.

Abstract: A system for presenting targeted search results to a mobile communication facility, where the search results are based on a viewing history of audio content consumed by a user on a mobile communication facility, the audio content delivered by a carrier of cellular services to the mobile communication facility. Upon receiving a query from the mobile communication facility the system determines whether the query is contextually more relevant to audio content than search results unrelated to the audio content based on the viewing history. This determination is used to direct the mobile communication facility to prioritize a search result from the query based on the search result being related to the audio content consumed by the user, over search results from the query unrelated to the audio content consumed by the user.

Abstract: A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user.

Abstract: In various embodiments, methods and systems for optimizing viewability rates by utilizing pre-bid client-side detection in autonomous bid-decisioning for advertising campaigns is provided. When provided with a unitary demand-side platform and sell-side platform system, advertisers may employ aspects of the present disclosure to pose a significant advantage in optimizing viewability rates for exchange sites purchased on the open digital advertising market. An advertiser, by way of the unitary demand-side and sell-side platform, can determine that runtime pre-bid viewability data corresponding to an exchange site is available. Based on the runtime pre-bid viewability data and historical performance data corresponding to the exchange site, an optimized calculation can be made to infer a substantially high likelihood of viewability if the exchange site is ultimately purchased by the advertiser.

Abstract: Computer systems and methods for processing ad server transactions are provided. In some embodiments, the computer systems and methods may comprise determining an application to execute on an Internet-connectable device in response to a user interaction with an advertisement displayed on the Internet-connectable device; causing the Internet-connectable device to execute the application; receiving a security token, wherein the security token indicates successful authentication of the user by a transaction server associated with the application; after receiving the security token, initiating at least one transaction with the transaction server on behalf of the application in response to a user action within the application; and communicating results of the at least one transaction to the user.

Abstract: A system for presenting targeted search results to a mobile communication facility, the system configured to perform the steps of (a) receiving information relating to a viewing history of television content including a plurality of episodes from a series viewed by a user; (b) receiving from the mobile communication facility a search request containing a word; (c) determining that the word is more contextually relevant to the series than search results unrelated to the series, wherein the determination is based on the received viewing history of television content; and (d) transmitting to the mobile communication facility information corresponding to a viewing source for one or more episodes of the series not yet viewed by the user, wherein display of the information corresponding to the viewing source is prioritized over display of the search results unrelated to the series.

Abstract: A system for receiving data associated with a mobile content is configured to calculate an expected value of the mobile content based at least in part on the data received, and determine a bid amount for a sponsorship of the mobile content based at least in part on the expected value.

Abstract: A system predicts a search query term, wherein the prediction is based at least in part on a plurality of keystrokes entered on a mobile communication facility and wherein the prediction is further based at least in part on information relating to the mobile communication facility and/or its user.

Abstract: In embodiments of the present invention improved capabilities are described for caching search related data on a mobile communication facility, coordinating the presentation of the cached information with network information to the mobile communication facility display to facilitate response to user queries with up to date information, and implicitly downloading updates to cached information while previously cached information is available to the user.