Abstract: A method of tracking application installations based on an advertisement campaign is disclosed. One embodiment of the method includes: registering a custom URL scheme associated with an advertisement object for a target application, where the custom URL scheme uniquely identifies an installation of the target application; detecting the installation of the target application based on an execution of the custom URL scheme; accessing an interaction record of a user interaction with the advertisement object from an electronic device, the user interaction for downloading the target application; determining a conversion confirmation based upon the interaction record and the detected installation; and reporting the conversion confirmation of the installation associated the user interaction.

Abstract: A method of operating a dynamic advertisement targeting platform system is disclosed. One embodiment of the method includes: receiving a target audience profile for the advertisement campaign with a campaign identifier; generating a device user profile by profiling an electronic device dynamically; determining a match between the target audience profile and the device user profile; and providing the campaign identifier to the electronic device when the match is determined.

Abstract: A method of operating a consumer profiler system is disclosed. One embodiment of the method includes: receiving application usage from a known identity with a known consumer profile; generating a characteristic model for a profile characteristic based on the application usage for the known consumer profile having the profile characteristic; associating applications present in the application usage with the characteristic model; and providing the characteristic model to determine whether the profile characteristic applies to a user of a consumer.

Abstract: A method of operating a consumer target platform system is disclosed. One embodiment can include receiving a plurality of advertisement targeting options for an advertisement campaign, wherein the advertisement campaign is identified with a campaign identifier. The method can further include determining an application list with a detection application executing on an electronic device, wherein the application list is a list of installed and running applications on the electronic device. The method also includes: determining a consumer profile, at least in part, from the application list; matching the advertisement campaign to the consumer profile based on the advertisement targeting options; and providing the campaign identifier of the advertisement campaign to the electronic device for displaying the advertisement campaign on the electronic device when the consumer profile is matched with the advertisement targeting options of the advertisement campaign.

Abstract: A method of operating an application detection system is disclosed. One embodiment of the method includes: determining an application list with a detection application on an electronic device, the application list being a list of installed and running applications on the electronic device; generating a launch command to confirm installation of a first application in the application list; receiving a notification of whether the launch command succeeded upon execution; and confirming the first application to be in the application list when the launch command succeeds in launching the first application on the electronic device.