Patents Assigned to Minds + Machines
  • ONLINE ADVERTISING SCORING
    Publication number: 20140067552
    Abstract: Described is a system for online advertising buying. Components of an online ad (the title, the ad copy, the ad image or video, the targeting, and/or the landing page) may be independently scored by the system against a baseline. By giving marketers quantitative feedback on the individual components of an advertising campaign—not just on the overall ads running—this new “scoring” system win allow them to make much more educated choices on individual component types.
    Type: Application
    Filed: February 28, 2013
    Publication date: March 6, 2014
    Applicant: Minds + Machines
    Inventor: Frederick R. Krueger