Abstract: A system for automatic mapping of eye-gaze data to hypermedia content utilizes high-level content-of-interest tags to identify regions of content-of-interest in hypermedia pages. User's computers are equipped with eye-gaze tracker equipment that is capable of determining the user's point-of-gaze on a displayed hypermedia page. A content tracker identifies the location of the content using the content-of-interest tags and a point-of-gaze to content-of-interest linker directly maps the user's point-of-gaze to the displayed content-of-interest. A visible-browser-identifier determines which browser window is being displayed and identifies which portions of the page are being displayed. Test data from plural users viewing test pages is collected, analyzed and reported.