Abstract: The invention pertains to the production of electrically conducting paint materials based on synthetic polymer binders and can be used in various industries to produce electrically conducting film coatings with stable electrical characteristics across the entire film coating surface on large-area dielectric substrates. The preferred area of use is that of electrical heating devices and systems used for various purposes operating at temperatures of 30-120.degree. C. The electrically conducting paint material contains a synthetic polymer binder, a carbon-containing filler, a solidifier and an organic solvent. The carbon-containing filler is a mixture of graphite and soot, the relative proportion of soot to graphic being 0.05-1. The synthetic polymer binder consists of chloro-sulphonated polyethylene with a mean molecular mass of 20,000 and a density of 1.1-1.14 g/cm.sup.3. The solidifier is an amine-type solidifier. The organic solvent consists of aromatic or chlorinated hydrocarbons.