Abstract: A search result management system manages search results provided by each of a plurality of remote search engines and provides targeted advertisement content. The system comprises a search result management component capturing at least one search session executed by a first user interface object. Capturing the search session comprises capturing at least one query session. Capturing each query session comprises: i) capturing a search query posted to a selected search engine; and ii) capturing at one search result item returned by the selected search engine. A user interface object generates an advertisement request to a distribution object and receives an advertisement impression from the distribution object. The advertisement request includes at least on equerry parameter derived from the captured search query.

Abstract: An advertisement system provides an advertisement impression in response to each advertisement request received from each of a plurality of diverse general media advertisement delivery systems. The advertisement system comprises a placement database and a distribution object. The placement stores a plurality of instances of advertisement content, each in association with a subject matter category, rendering factors, and a financial parameter. The distribution object receives each advertisement request. Each advertisement request includes channel identifier and at least one query parameter.

Abstract: A method for generating an advertisement impression which moves a selected instance of advertisement content in conjunction with a mouse pointer on a client rendering system includes defining, in a placement database, a plurality of instances of advertisement content. Each instance of advertisement content is associated with an advertisement category, a financial parameter, and response data. A selected instance of advertisement content is selected from the placement database. The selected instance of advertisement content is one of the plurality of instances of advertisement content that is associated with an advertisement category meeting selection criteria and a financial parameter meeting selection criteria. The selected instance of advertisement content is combined with pointer tracking instructions to generate the advertisement impression.

Abstract: An advertising system provides content relevant advertisements to a client. The system comprises an advertisement object, an auto rendering object, and a distribution object. The advertisement object defined an instance of advertisement content in a placement database and defined, in association with the instance, each of a financial parameter and redirect data. The auto rendering object generates associated advertisement content. The associated advertisement content being associated advertisement content selected from a group of associated advertisement content consisting of: i) an alternative rendering of the instance of advertisement content; and ii) an alternative rendering of content obtained in response to linking to the redirect URL.

Abstract: An advertising system provides content relevant advertisements to a client system for rendering in association with an instance of distributed content. The advertising system comprises a web server receiving content requests and redirect requests from the client system. Each content request includes: i) a unique identifier distinguishing the instance of distributed content from other instances of distributed content; ii) a template identifier identifying predetermined image map attributes of a predetermined image map defined within the distributed content; and ii) a search parameter. An advertisement content rendering object receives each content request and in response thereto, returns a rendering of each of a plurality of instances of advertising content in accordance the image map attributes associated with the template identifier. A redirect database maintains, in association with the unique identifier, redirect data and a financial parameter associated with each instance of advertising content.