Abstract: A system for peer-to-portal broadcasting, including a portal web server serving a portal web page that includes source code received from and generated by a broadcast server, to a web browser, in response to a request received from the web browser, a broadcast server, including a source code generator for generating the source code that is included in the portal web page, in response to a request received from the portal web server, a web client computer for requesting the portal web page from the portal web server and for executing the source code included in the portal web page, and a publisher computer that enables a publisher to broadcast media files from the publisher computer to the web client computer via the broadcast server, in response to the web client computer executing the source code included in the portal web page.

Abstract: A method for publishing video ads inside Web pages, including enabling a publisher using a publisher computer to specify a first video ad, and instructions for generating a second video ad from the first video ad, generating a playlist for the first video ad, uploading the playlist to a video ad server along with the instructions for generating a second video ad, in response to a request to play the first video ad from a smart media player that executes in a viewer computer, processing the instructions to generate a second video ad thereby generating by the video ad server a playlist that corresponds to the second video ad, and providing the playlist corresponding to the second video ad to the smart media player.

Abstract: A system for peer-to-web media broadcasting, including a plurality of publisher computers, for broadcasting media over the Internet, each publisher computer including a video transcoder, and an image processor, a plurality of HTTP web client computers for viewing broadcasted media, an application server for transmitting web page content to HTTP web client computers, including a database management system for storing and retrieving publisher authentication information, at least one switchboard server, for managing TCP/IP connections between online publisher computers and HTTP web client computers, a load balancer for distributing incoming client requests among the at least one switchboard server, and a storage volume that is mounted on each of the at least one switchboard servers, for caching portions of media received from publishing computers. A method and computer-readable storage media are also described and claimed.

Abstract: A method and system for publishing video ads on Web pages, comprising providing a publisher interface for interactively specifying a video ad by a publisher wherein a video ad comprises one or more media clips and, optionally, one or more interactive controls, generating by the publisher interface a playlist that specifies the video ad wherein said playlist includes references to said one or more media clips and said optional interactive controls, storing by the publisher interface the playlist in a storage system, downloading the playlist from the storage system to a smart media player capable of processing said playlist, in response to a user request, and playing the video ad by the smart media player.