Abstract: Systems and methods for allocating cells within a virtual grid to content providers according to various priority and selection schemes are used to target content delivery to information playback devices in a geographically and/or application selective manner. The priority schemes, geographical selectivity, and application selectivity of the system and methods of the invention allow a content provider to specifically target a desired demographic with high cost efficiency and flexibility.

Abstract: Systems and methods are provided for presenting information about discrete geographical areas and the use of such information by content providers to facilitate delivery of targeted or geographically relevant content to information playback devices located in one or more particular discrete geographical areas. Data (e.g., contextual, behavioral, predictive, trending, geo-consumer patterns) can be collected and associated with relevant virtual cells within a grid. A portal can be provided to enable content provider to search the cells based on customized campaigns to identify trends, interest, patterns and opportunities. Such information can facilitate informed geo-targeting decisions and consumer understandings for business of all sizes and sectors in order to deliver more relevant content to information playback devices within selected cells according to customized settings configured by the content provider.

Abstract: Arrangements are directed to dynamically optimizing the delivery of targeted and/or geographically relevant content. A geographical area can be divided into a virtual grid comprising a plurality of cells. Geographically relevant information can be assigned to the plurality of cells. Responsive to receiving a request to output content to information playback devices within a selected set of the cells, content can be output to an information playback device that is located within a respective one of the selected set of the cells. One or more underperforming cells within the selected set of cells can be identified. The one or more underperforming cells within the selected set of cells can be adjusted without changing the size and shape of the selected cells.

Abstract: Systems and methods for allocating cells within a virtual grid to content providers according to various priority and selection schemes are used to target content delivery to information playback devices in a geographically and/or application selective manner. The priority schemes, geographical selectivity, and application selectivity of the system and methods of the invention allow a content provider to specifically target a desired demographic with high cost efficiency and flexibility.