Abstract: Systems and methods for allocating cells within a virtual grid to content providers according to various priority and selection schemes are used to target content delivery to information playback devices in a geographically and/or application selective manner. The priority schemes, geographical selectivity, and application selectivity of the system and methods of the invention allow a content provider to specifically target a desired demographic with high cost efficiency and flexibility.
Type:
Grant
Filed:
August 29, 2011
Date of Patent:
November 18, 2014
Assignee:
MOASIS Global Inc.
Inventors:
Steven Golden, Ryan Golden, Jason Mullen
Abstract: Systems and methods are provided for presenting information about discrete geographical areas and the use of such information by content providers to facilitate delivery of targeted or geographically relevant content to information playback devices located in one or more particular discrete geographical areas. Data (e.g., contextual, behavioral, predictive, trending, geo-consumer patterns) can be collected and associated with relevant virtual cells within a grid. A portal can be provided to enable content provider to search the cells based on customized campaigns to identify trends, interest, patterns and opportunities. Such information can facilitate informed geo-targeting decisions and consumer understandings for business of all sizes and sectors in order to deliver more relevant content to information playback devices within selected cells according to customized settings configured by the content provider.
Type:
Application
Filed:
February 21, 2013
Publication date:
August 21, 2014
Applicant:
MOASIS GLOBAL INC.
Inventors:
Steve Golden, Ryan Golden, Jason Mascari
Abstract: Systems and methods for allocating cells within a virtual grid to content providers according to various priority and selection schemes are used to target content delivery to information playback devices in a geographically and/or application selective manner. The priority schemes, geographical selectivity, and application selectivity of the system and methods of the invention allow a content provider to specifically target a desired demographic with high cost efficiency and flexibility.
Abstract: Systems and methods for allocating cells within a virtual grid to content providers according to various priority and selection schemes are used to target content delivery to information playback devices in a geographically and/or application selective manner. The priority schemes, geographical selectivity, and application selectivity of the system and methods of the invention allow a content provider to specifically target a desired demographic with high cost efficiency and flexibility.
Type:
Application
Filed:
August 29, 2011
Publication date:
February 9, 2012
Applicant:
MOASIS GLOBAL, INC.
Inventors:
Steven Golden, Ryan Golden, Jason Mullen