Abstract: A system for distributing display content to multiple heterogeneous mobile display devices is presented. The system includes several independently operated mobile display devices and a host server. The host server is communicatively coupled with the independent mobile display devices and is configured to divide the display content into several pixels. The host server is also configured to assign single pixels from the several pixels individually to distinct display devices selected from the several mobile display devices. The host server is also configured to instruct the display devices having assigned pixels to display their assigned single pixels. In some embodiments, the host server is configured to assign the single pixels to the display devices according to the attributes of the display devices.