Abstract: A method for dynamically personalizing transportation in a vehicle comprises the steps of providing a vehicle including a messaging device for displaying messages, providing a central dispatch system for managing passenger allocation to the vehicle, receiving passenger specific information at the dispatch system, providing data relating to the passenger specific information from the dispatch system to the messaging device, and selecting and displaying a message based on the data for display. Further, a method is disclosed in which messages depending on passenger specific information, and messages independent form passenger specific information are selected and displayed. The messaging device is in communication with a video display unit or with a printing device for displaying messages received.