Abstract: A system and method are provided, the method comprising: determining an activity; determining at least one action to be executed in connection with the activity; generating a database entry to include an activity action element specifying the activity and the at least one action; enabling the database entry to be accessed in response to an input; retrieving the activity action element; and executing the at least one action, the at least one action being associated with a mobile application. A method is also provided comprising: receiving an input; using information in the input to query a database of activity action elements each specifying an activity and at least one action to be executed in connection with the activity, the at least one action being associated with a mobile application; obtaining at least one activity action element from the database; and executing at least a first activity action element.