Abstract: Systems and Methods to deliver mobile content to consumers' mobile phone initiated by a “Call-To-Action” statement placed in non-interactive content or by a “Call-To-Action” at events or promotion campaigns. The system delivers requested content using one or more mobile communication channels. The exchange system selects additional ad content that may be of interest to consumers based on attributes of the requested content. The additional content is presented in titles form or links to mobile web pages. Tags are added to the content link and are used to trace content viewed by consumers resulting from response to the titles or links The system provides closed-loop redemption for mobile content that may contain coupons, promotions, event tickets, membership, and others. The redemption process serves as a method for collecting marketing data.