Abstract: Embodiments of the disclosure may provide a method, system, and computer program configured to display advertising to mobile user. The method may include uploading logon information from a mobile device to a server, wherein the logon information contains at least a geographical location identifier, downloading a current electronic scratch off game to the mobile device from the central server, wherein the current electronic scratch off game corresponds to the geographical location identifier, displaying a foreground image to a user of the mobile device, and receiving a wiping input from the user of the mobile device on a touch screen of the mobile device. The method may further include removing a portion of the foreground image corresponding to the wiping input, displaying background image in areas corresponding to the wiping input, displaying a win or loss indicator, and using the win indicator at a retail sponsor advertising location to obtain a prize or item of value.

Abstract: Embodiments of the disclosure may provide a method, system, and computer program configured to display advertising to mobile user. The method may include uploading logon information from a mobile device to a server, wherein the logon information contains at least a geographical location identifier, downloading a current electronic scratch off game to the mobile device from the central server, wherein the current electronic scratch off game corresponds to the geographical location identifier, displaying a foreground image to a user of the mobile device, and receiving a wiping input from the user of the mobile device on a touch screen of the mobile device. The method may further include removing a portion of the foreground image corresponding to the wiping input, displaying background image in areas corresponding to the wiping input, displaying a win or loss indicator, and using the win indicator at a retail sponsor advertising location to obtain a prize or item of value.