Abstract: A method of verifying the authenticity of an electronic coupon is described. The method includes transmitting the electronic coupon to a mobile device of a consumer and verifying the authenticity of the electronic coupon. The electronic coupon includes an image with one or more visual elements for display on the mobile device at least one of which is capable of moving when activated by a user of the electronic device. Observation of the movement of the moving visual element after activation confirms the authenticity of the electronic coupon. A computer readable medium comprising instructions to manipulate a processor is also described. The medium includes instructions to send display data for an electronic coupon image including one or more visual elements as described above to a mobile device of a consumer and instructions to activate the moving visual element when an input is received from a user of the mobile device.