Abstract: The subject matter discloses a method and a computer readable medium, storing a message handling program, to read and execute following steps: receiving the message, said message is generated by a machine in a structured format, the message comprises a link to a web address; extracting the link from the received message; determining an action to be performed by a user of the computerized device according to the pattern associated with the received message; associating the link with the action.

Abstract: A system, apparatus, and method for the development and deployment of applications suitable for mobile devices are disclosed. The applications are dynamically generated by an application engine utilizing unique control information stored in a mobile application descriptor. The application engine receives the descriptor from a server device and in accordance with the information therein dynamically generates a set of dynamic mobile application base components. The application engine enables requests for application data, reception of application data. The application allows the user of the mobile device to execute the dynamic mobile application.