Abstract: Generating an asset ontology. Obtaining current transaction information associated with a current transaction, the current transaction information being obtained in response to the current transaction being processed by a point of sale system. Updating a subscriber profile based on the current transaction information. Selecting one or more subscriber roles based on the updated subscriber profile. Identifying one or more assets based on the one or more subscriber roles and the asset ontology. Selecting one or more incentives based on the one or more assets. Providing the one or more incentives to a subscriber system, thereby causing the subscriber system to present the one or more incentives at substantially the same time as the current transaction is processed by the point of sale system.

Abstract: Generating an asset ontology. Obtaining current transaction information associated with a current transaction, the current transaction information being obtained in response to the current transaction being processed by a point of sale system. Updating a subscriber profile based on the current transaction information. Selecting one or more subscriber roles based on the updated subscriber profile. Identifying one or more assets based on the one or more subscriber roles and the asset ontology. Selecting one or more incentives based on the one or more assets. Providing the one or more incentives to a subscriber system, thereby causing the subscriber system to present the one or more incentives at substantially the same time as the current transaction is processed by the point of sale system.