Abstract: Disclosed is a system and method for recognizing retail displays or fixtures. The system includes a plurality of beacons that is in communication with one or more user devices operated by an end user, wherein the beacons are attached to retail displays. Each of the plurality of beacons includes a set of unique identifier stored therein so as to identify a retail display on which it is attached. The user device is configured to locate a beacon and determine whether or not the unique identifier of the beacon matches the unique identifier for the beacon stored in the system.