Abstract: This invention discloses a novel system for displaying fashion designs presented at runway shows in order that retail customers may purchase the designs directly and as soon as they become available after the runway show. The system includes a device application intended to be operated on a user's portable computing device for displaying images, receiving selection input from the user and conducting purchase transactions and fulfillment through the system. The system includes a novel system of permitting a user to select fashion looks and to be automatically alerted when those looks become available for purchase. For high demand items, the system has a priority queuing system that automatically manages the selection of users given the opportunity to purchase the high demand item.