Abstract: A latching hook structure for supporting vendible articles, particularly trinkets and the like, comprises at least one hook-like member having in cross-sectional view a p-like configuration. The smaller leg of the p-like configuration having a latching hook formation facing inwardly the greater leg of the p-like configuration and defining therewith a lead-in snap engagement passage, a hanger rod member for said hook-like member having a cross-sectional configuration similar to that of said hook-like member but arranged, in assembled condition, upside down with respect thereto and selectively in slidable snap engaging relationship therewith.