Abstract: RDS data broadcast method and apparatus is disclosed that provides dynamic sequencing and parallel formating to improve access to and the reliability of Radio Data System (RDs) services. Dynamic sequencing permits receivers not adapted to display the textual information that is broadcast as radiotext under the RDS standard to display that radiotext information, automatically.Dynamic control of complex day-parting schedules minimizes data selection and coding errors and delays, provides priority access to the station's data channel and provides transparent scheduling of real-time data entries, while protecting against losses of real-time entries through overflow.