Abstract: A help item is received from a first user by using a social help network. The help item indicates a help service to be performed for the first user by a second user of the social help network, or by the first user for the second user. Factor(s) of the first user and other users of the social network are determined, such as a geographical location of each user. Factor(s) of the help item are determined, such as a geographical location where the help service is to be performed. Based on the factor(s) of each of the first user, the help item, and the other users, a search for potential second users is performed. Each potential second user can perform the help service for the first user, or each potential second user can have the help service performed by the first user.