Abstract: In the present embodiment, a system and a method for tagging a content based on individual cues, emotional score or emotional profile is provided, where the content is a video file, a webpage, a mobile application, a product review or product demo video. The method involves authorizing a user to access the content; capturing a user specific data, an application details and a content specific data in response to the content in real-time; analyzing the captured user specific data, the application detail and the content specific data to generate a user emotional profile; and tagging the user emotional profile with the content in a time granular manner.

Abstract: A system and method for media content evaluation based on combining multi-modal inputs from the audiences that may include reactions and emotions that are recorded in real-time on a frame-by-frame basis as the participants are watching the media content is provided. The real time reactions and emotions are recorded in two different campaigns with two different sets of people and which include different participants for each. For the first set of participants facial expression are captured and for the second set of participants reactions are captured. The facial expression analysis and reaction analysis of both set of participants are correlated to identify the segments which are engaging and interesting to all the participants.