Abstract: Systems and methods for presentation of an interactive user interface. The systems and methods may include receiving, via the interactive user interface, information defining an electronic service to be offered to receiving entities via deals. The information may include an indication of a plurality of dimensions to be extracted from real-time interaction data. The systems and methods may include determining information defining a customization associated with a particular deal of the deals. The customization may enable adjustments to the information defining the electronic service. A same SKU may be utilized for the customizations associated with the deals. The systems and methods may include integrating the real-time interaction data from a plurality of outside systems. The interactive user interface may receive user input indicative of transformations and logic associated with analyzing the real-time interaction data. The integrated real-time interaction data may be utilized for fee calculations.