Abstract: In one embodiment, a phone number is used in connection with an advertising or marketing campaign. The account associated with the phone number may be configured to specify the type of information and the type of actions to be taken when a phone call is placed to the phone number. After the call that has placed to the phone number has completed, information relating to the call is compiled. Upon compilation, the information is transmitted by a network-enabled device using a protocol, where in one embodiment, the protocol is HTTP.
Abstract: A system and method for analyzing conversations is disclosed. The analysis can provide data to show behavioral trending. The system and method can be used to analyze telephonic conversations. The system and method can analyze both voice and data. The system and method can also be integrated with other systems, such as CRM databases.