Abstract: A device for forming rolled sheet articles such as cookies comprises a first endless conveyor including an oblique article support surface portion and an adjacent substantially horizontal article support surface portion. A rolling up roller is disposed over the first endless conveyor in the vicinity of the junction between the oblique portion and the horizontal portion, and it is rotated at a speed which is slower than the speed of the first conveyor in position so as to engage the article and deflect it into engagement with its own surface and form it into a partial rolled up form. A stop member is positioned alongside the rolling up roller, and it deflects the leading edge of the partially rolled up article so that it moves away on the horizontal portion of the first conveyor. A rolling up belt conveyor is also arranged to extend substantially parallel to the horizontal portion, and it is spaced away by an amount to engage the partially formed rolled up article.