Abstract: An electronic order pricing system including a data card having a plurality of item lines, each representing an orderable item with certain of the lines bearing indicia representing a quantity of items ordered by a customer, apparatus for reading the data card line by line and providing outputs representing the data thereon, circuits for calculating the quantity of each item ordered, a programmable price select matrix storing price data for each orderable item, circuits for using the stored price data and the item quantities calculated to calculate a total price for the items ordered, a sales tax based on the total price and a total order price, and circuits for effecting printout of the calculated price data on the data card.