Abstract: A method and apparatus for managing business promotion and customer lead generation by providing for integration and synchronization of activities such as generation of promotional information such as business profiles, marketing elements and promotional communications, facilitating the optimization of promotional information for search, distributing promotional items through informational channels and media platforms, gathering and receiving information and data from viewers of these items via the informational channels and media platforms, providing for the sale of products and services, storing the promotional information and viewer information and providing for connectivity between the informational channels and media platforms so that the stored promotional and viewer information and data are easily transferable to the informational channels, media platforms, and providing for analysis of the effectiveness of the integrated and synchronized business promotion and lead generation.