Abstract: A system and process provide a novel methodology to improve advertising performance by creating and testing new ad copy within advertisements more effectively and efficiently. The system includes an automated technology that produces a virtually unlimited number of predictably high-quality machine-generated advertisements, by combining and recombining the words and phrases (e.g., ad copy) that have proven to be most effective in previous advertisements with new words and phrases that are determined as likely to be effective based on the motivations of the target audience that will be viewing the advertisements. The novel technology is a combined order of specific rules that renders information into a specific format that is then used and applied to create desired results in the form of top performing ad copy and top performing machine-generated advertisements.

Abstract: A computer implemented method for determining acceptability of an unverified survey item can include outputting interactive displays comprising a survey. The survey can include a verified quantitative item for measuring respondent positions along a continuum for a first trait, and the verified quantitative item can include a prompt and a plurality of quantitative response choices. The survey can include an unverified non-quantitative item for measuring respondent positions along the continuum for the first trait, and the unverified non-quantitative item can include a prompt and a plurality of non-quantitative response choices. A plurality of responses to the verified quantitative item and the plurality of unverified non-quantitative items can be received from a plurality of users.