Abstract: Systems and methods for determining delivery hierarchical information for an Ad unit. In an example method performed at a server, location information is received from a user computer system via a network. The location information is associated with an Ad unit presented on a webpage accessed by the user computer system. The server determines if any previously stored signature information matches with at least a portion of the received location information, then extracts domain information for any portions of the received location information that matches with any previously stored signature information. Then, at least partial delivery hierarchical information is generated based on the extracted domain information. The process repeats for other location information associated with the Ad unit that is received at the server. The generated delivery hierarchical information is aggregated. Then a report is generated based on the aggregated delivery hierarchical information.

Abstract: Systems and methods for capturing user engagements with Ad content included in a webpage. An example method renders a webpage having an Ad unit within a browser on a display of a user's computer. Then, a cursor event for an Ad unit included in the rendered webpage is recorded based on cursor position relative to an area on the webpage associated with the Ad unit and the recorded cursor event is transmitted to a server via a network for reporting to interested parties. The cursor event includes an initial cursor entry event, any click actions or any hover actions, and all related timings of such events. The recordation of a cursor event is further based on location information associated with the browser within the display, the webpage within the browser and the ad area within the webpage.

Abstract: Systems and methods for recording impression events of Ad content on a webpage. An example method renders on a display of a computer device a webpage accessible over a network. The webpage includes at least one Ad unit. Then Ad tag information associated with the at least one Ad unit and browser viewport information (display location and size information) is retrieved. The occurrence of an Ad Placement event is determined if based on the comparison a predefined percentage of the Ad unit is within the browser viewport. An Ad Placement event timer is begun upon the determination of occurrence of the Ad Placement event. The Ad Placement event timer is stopped if an out-of-view event has occurred based on the Ad tag information and the browser viewport information. An Ad Placement event is then recorded. The recorded Ad Placement event is transmitted to a previously designated server over the network.

Abstract: Methods and systems of achieving contextual ad serving, without the need for this expansive infrastructure of storing every possible hosting URL, and ensuring always-current page context by evaluating the context of the hosting page/URL in real-time, for every ad impression. This is achievable by reversing the model by identifying the corpus of all terms relevant to the available ad inventory (i.e. a selective set of terms) rather than attempting to evaluate the corpus of all terms residing in the hosting page/URL.