Abstract: Banana oil impregnated plastic fishing lures which are provided in various sizes, shapes, colors and resiliency, in order to increase the lure retention time in the mouth of a fish during a strike. In a preferred embodiment the banana oil is impregnated in the plastic fishing lures by mixing the oil into the plastisol while the plastisol is in a liquid state. The concentration of banana oil utilized may be any concentration which is sufficient to impart a banana flavor to the plastic fishing lures. The banana oil may also be added topically to the fishing lures either prior to or after packaging.