Abstract: Conversion tracking systems and methods are described herein.

Abstract: When a server receives a request for an information payload from a remote device, the server may determine the device's type and identify an optionally-installable application that can be used to access the information payload on devices of that type. When the optionally-installable application is not installed on the remote device, the server may store a identifier for the remote device and send the device a redirection message via which the device can obtain and install the application. Subsequently, when the server receives an installation indication from the application executing on a remote device, the server may identify the device as having recently been redirected to install the application and store or update a record indicating that an application-installation event occurred.

Abstract: A URI-redirection via machine-scannable-code system and method are provided herein.

Abstract: A server generates a unique URL corresponding to a data payload, provides that unique URL for exposure to mobile devices of different types, and when the server receives a request for the unique URL from a mobile device, the server uses a payload-type to mobile-device-type mapping to generate a device-type-specific URI that includes the data payload, formatted for the device type. The server delivers the device-type-specific URI to the mobile device to invoke an application for handling the data payload.

Abstract: Multiple applications may be targeted via key/value data associated with a resource identified by a primary Uniform Resource Locator (“URL”). By parsing the key/value data, an alternative application for accessing the resource may be identified. When the alternative application is installed on a device, the alternative application may be invoked to access the resource.

Abstract: A short URI, provided by a server on behalf of a third party, may be evaluated by selecting a device agent associated with the short URI and determining a destination URI corresponding to the device agent and the short URI, the destination URI identifying a payload. The server requests the payload and determines a current payload status by evaluating characteristics of the response against response characteristics that are expected based at least in part on a payload type of the payload. A payload status report is provided to the third party indicating the determined current payload status.

Abstract: A server generates a unique URL corresponding to a data payload, provides that unique URL for exposure (via a machine-scannable code) to mobile devices of different types, and when the server receives a request for the unique URL from a mobile device, the server uses a payload-type to mobile-device-type mapping to generate a device-type-specific URI that includes the data payload, formatted for the device type. The server delivers the device-type-specific URI to the mobile device to invoke a non-web-browser application for handling the data payload.

Abstract: A resource may be identified according to multiple Uniform Resource Locators (“URL”) according to systems and methods for encapsulating an alternative URL inside a primary “carrier” URL to form a compound URL or “smart link” and for processing smart links thereby formed. A preferred URL may be encapsulated into a smart link for use by client devices that support handling of the preferred URL, while other client devices may use a default or fallback URL that is also encapsulated into the smart link. The alternative URL is indicated by a pre-determined key included in the primary carrier URL.

Abstract: A resource may be identified according to multiple Uniform Resource Locators (“URL”) according to systems and methods for encapsulating an alternative URL inside a primary “carrier” URL to form a compound URL or “smart link” and for processing smart links thereby formed. A preferred URL may be encapsulated into a smart link for use by client devices that support handling of the preferred URL, while other client devices may use a default or fallback URL that is also encapsulated into the smart link. The alternative URL is indicated by a pre-determined key included in the primary carrier URL.

Abstract: Provided herein are systems and methods determining statuses of a plurality of short URIs.

Abstract: A remote application invocation system and method are provided herein.

Abstract: A URI-redirection via machine-scannable-code system and method are provided herein.