Abstract: Video content, such as broadcast television, may be divided into segments, and each segment may be assigned a distinguishing Uniform Resource Locator (URL). The URL assigned to a segment allows a user to access the segment via the Internet. For example, a television news program may be broken into segments (e.g., each interview on the program might constitute a segment). For each segment, a code may be assigned, and may be appended to the broadcaster's domain name to create a distinct URL for the segment. While the segment is being broadcast, the URL may be displayed with the segment, thereby allowing a viewer to identify the segment and to locate an Internet version of the segment. Entering the URL into a browser may access an Internet version of the broadcast segment to which the URL pertains.