Abstract: The process makes it possible to modify the content of a sequence of images which can be represented as a pixel matrix. For that a non-deformable target zone to be replaced in the images is identified and is characterized, both in position and in dimensions, by reference to marks located close to each other and having an unchanging geometrical relation with the target zone in each image. The position, with respect to the marks, to be assigned to a model or pattern which can be superimposed on the target zone, stored in digital form, is determined. For each particular image of a same shot the geometrical transformation to be carried out on the model so that it corresponds to variations in the appearance of the target zone in all the successive images in the same shot is determined automatically by a correlation based on the marks. Last the pixels representative of the model are substituted for the pixels representative of the target zone in the image.