Abstract: A computerized system and method for rewarding compliant use of a designated web service (DS) provided by a designated web service provider (WSP), comprising: storing identification parameters for the designated WSP and for Other WSPs, storing a compliance definition comprising exclusivity and usage requirements, receiving a user's DS request, analyzing the DS request in view of the stored compliance definition, updating the user's compliance level according to the analysis result and rewarding the user if the updated compliance level indicates eligibility to a reward.