Abstract: The following description relates to an e-commerce system using content platform independent product broadcasting which combines a channel map for pay TV broadcasts provided over a broadcasting network with a channel map for product broadcasts provided over the Internet to thereby generate an integrated channel map. Using the integrated channel map, a user is able to easily connect to or change a product broadcast provided over the Internet with simple manipulation so as to perform an e-commerce transaction using content platform independent product broadcasting.
Abstract: The following description relates to an e-commerce system using content platform independent product broadcasting which combines a channel map for pay TV broadcasts provided over a broadcasting network with a channel map for product broadcasts provided over the Internet to thereby generate an integrated channel map. Using the integrated channel map, a user is able to easily connect to or change a product broadcast provided over the Internet with simple manipulation so as to perform an e-commerce transaction using content platform independent product broadcasting.