Abstract: A bumper sticker holder comprises a base, base fastening means for fastening the base to an automobile bumper or other support, and a peripheral frame dimensioned to overlie the peripheral area of the base and with it defining a longitudinal guideway dimensioned to receive and mount a bumper sticker or like display item. Frame fastening means fasten the frame to the base. As an alternative application, the base fastening means may be employed as a stand for mounting the holder on a desk or other supporting surface. When combined with suction cup fasteners, the holder may be applied to mounting the display item on the interior of an automobile window or like location.