Abstract: Embodiments of the present invention include a dynamic script engine for tele-agents including a statistics engine configured to receive, during a sales call, real-time industry trend data from one or more remote industry resources; create a current industry score in dependence upon the industry trend data and current products available to a customer on an active call; and transmit the current industry score to a script generator; and a script generator configured to receive the current industry score from the statistics engine and dynamically reorder in real-time and in dependence upon the industry score one or more sentences of a dynamic script to be read by a sales agent to the customer during the sales call.