Abstract: A video commerce application having a graphical user interface (“GUI”) is described. The GUI includes: a single frame video display area for presenting video content; a floating menu box located within the single frame video display area for providing a consumer with multiple interactive control elements comprising: at least one media navigation tool; a product catalogue tool; an account access tool; and a shopping cart for storing product items selected for purchase by the consumer, wherein selection of a shopping cart tool associated with the shopping cart provides the consumer with a second pop out display within the single frame video display area for completing a transaction to purchase items present in the shopping cart, wherein the transaction does not require the consumer to register for an account with a commerce platform.