Abstract: A system and method for delivering content in a movie trailer and a system for implementing the same. The method includes receiving a request to deliver a shell application having a configuration dependent on a selected movie. Appropriate multi-media content and a scrubber bar are determined at a configuration server for the selected movie. Both the multi-media content and the scrubber bar are configured for the selected movie. The scrubber bar includes a timeline that is associated with the multi-media content from which progress through the multi-media content can be tracked. The scrubber bar includes at least one Q-point located within the time line. The shell application that is configured to include the multi-media content and the scrubber bar is then delivered to the client device.
Type:
Grant
Filed:
August 18, 2009
Date of Patent:
May 1, 2012
Assignee:
National CineMedia LLC
Inventors:
Scott W. Ungar, Ken J. Venturi, Hyung Shik Kim